Follow these steps to run the redesign process smoothly:
🔺Review your current state
Run a website performance audit and discover what errors should be fixed. After you’ve found the weak points, analyze high conversion pages. Decide whether these pages need the full redesign or just a few optimizations.
🔺Decide on strategy
Define your target audience. Do you know who is visiting your website? What did the visitors expect to see on your platform? What are their needs?
Answer these questions and set clear requirements on how your site should look after the redesign.
🔺Website redesign itself
Choose a template. Don’t forget about UX and UI. One of the most popular approaches today is Data Driven Design. According to statistics, you can discover what your users need and provide it to them.
One more point to consider its functionality. Provide users with what they need. Establish clear navigation. Let customers get pleasure from surfing your platform and enjoy its content.
🔺Testing and launching
Test the platform. Ensure everything runs smoothly and flawlessly. Check the website’s functionality on all the devices and don’t forget about usability testing. If the result coincides with your expectations – congrats, your platform is ready to go live!
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